CURRENT SCENARIO

Today theoverall sales are around 700,000 cases a year. Table wines account for 88-90percent of the market and expensive varieties of vintage wines account for theremaining 10-12 per cent. Though the base of the market is small at 7 lac cases / year currently the wine industry in India

isgrowing at the rate of more than 25% per annumn.


There are three big companies presently making ‘Premium’ wine– Indage, Sula andGrover Vineyards. Others (Shaw Wallace, McDowells andthe six Goa-based companies) produce cheaper winesfrom table grapes and the bulk of the Goan output isconsumed within that state itself.
However, more and more wineries are being set up with the aim to produce mainly‘international style’ wines, namely VinsuraWhile Indage is the market leader, Sula’s volumes grew by over 65 per cent last year.

Alreadythere are more than 30 wineries operational with over 100 Indian brands.Australians being the best exporters are already here with Howling Wolves wineGroup (HWWG), Ironstone vineyards, Greenpoint wines.Others include Terraza, Casa Lapostollefrom South America along with old liquor majors in India like Seagram’s and UDV.Sopexa, a French marketing and promotion board hassetup office in India with aplan to increase French wine import in India by 50% in next two years.

In the next few years, there would be over 100 wineries of varying sizesoperating in the country, and with the government support in reduction ofduties, the prices would reduce leading to the growth in this industry.

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